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Shruti Haasan confirmed that she had signed the film in July 2014, making a comeback to Tamil films after a two year hiatus following 3 (2012). Initial reports had linked Priyanka Chopra and Deepika Padukone to the roles, but high remuneration subsequently meant neither were signed. It was revealed that vijay would portray a dual role which is a father and son role.Chimbu Deven revealed that the film would feature two leading female roles to appear alongside Vijay. Another senior actor, Prabhu, has also been reported to have been approached by the director to portray a character role. The team then successfully signed on actress Sridevi to portray a supporting role of a princess in the film, with the actress appearing in a Tamil film for the first time in 29 years. In April 2014, reports suggested Kannada actor Sudeep was approached to play a parallel leading role in the film, while contrasting reports noted he would play the lead antagonist. Chimbu Deven subsequently worked on finalising the script of the film between January and August 2014.Chimbu Deven and cinematographer Natarajan Subramaniam scouted locations in Kerala in August 2014, finalising schedules in Chalakudi and Nelliyampathy. Natarajan Subramaniam chose to continue his work as a cinematographer with the film, despite his acting success in Sathuranga Vettai (2014), revealing he was excited to work alongside such an ensemble cast. During the production of his Oru Kanniyum Moonu Kalavaanikalum (2014) in late 2013, Chimbu Deven restarted preliminary work on the fantasy film and narrated the script to Vijay, who expressed interest in being a part of the project.

The project later failed to take off, and the actor and director moved on to work on other ventures.

However in October 2011, UTV Motion Pictures left the project citing the escalating budget and Aascar Films replaced them as producers. Genelia D\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Souza and Hansika Motwani were confirmed to play the leading female roles in the film, while Vadivelu was also reported to be a part of the cast. Prakash Kumar and Kathir signed on as composer and cinematographer respectively, while the team revealed filming would start in late 2011. The film was titled as Maareesan, with G.